Why Your Church Should Be on Bing Maps (and How to Add It)

Quick Summary

Google Maps may dominate the market, but Bing Maps still matters—especially for Windows users and Microsoft-based services. Having your church listed on Bing ensures more people can find you online. Here’s why it matters and a step-by-step guide to getting your church added.


Key Takeaways

  • Bing Maps is default for many Windows users and Microsoft apps.
  • Adding your church helps visitors easily find directions, service times, and contact info.
  • You’ll need to verify your listing with Bing (postcard, phone, or email).
  • Optimizing your Bing profile with photos, service times, and reviews increases visibility.
  • Keeping it updated builds trust and accessibility for visitors.


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Why Bing Maps Matters for Churches

While most churches focus on Google, Bing Maps plays a key role in reaching people who:

  • Use Windows devices (with Bing as the default search).
  • Access Bing Maps through apps like Outlook or Microsoft Edge.
  • Search via Cortana or other Microsoft-integrated tools.


Step 1: Create a Bing Places for Business Account

  • Go to Bing Places for Business.
  • Sign in with a Microsoft account.
  • Click “New Business” → “Add manually” if your church doesn’t appear.


Step 2: Enter Your Church’s Information

Fill in:

  • Name, address, phone number
  • Category → Religious Organization / Church
  • Website + service area


Step 3: Verify Your Church’s Listing

Bing requires verification to confirm ownership. Options include:


  • Postcard by mail (most common)
  • Phone or email (sometimes available)


Enter the verification code in your Bing Places dashboard to activate your listing.


Step 4: Optimize Your Bing Places Profile

Once verified, improve your profile by adding:


  • Photos & videos of your church + events.
  • Service times so visitors know when to attend.
  • Description of your mission + ministries.
  • Social media links for ongoing connection.
  • Encourage reviews from members and visitors.


Maintaining Your Bing Maps Presence

Keep it accurate and up-to-date:


  • Update service times and event info.
  • Monitor and respond to reviews.
  • Refresh photos periodically to reflect your church today.


Adding your church to Bing Maps takes only a few steps—but it increases your visibility, builds trust, and makes it easier for people to find your services.


👉 Need help managing your church’s digital presence – from maps to websites, online giving, and member engagement? SteepleMate can help »

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