How to Add Your Church to Google Maps: Step-by-Step Guide for Churches

Quick Summary

When people search for a church nearby, Google Maps is usually the first place they look. Adding your church to Google Maps improves visibility, attracts visitors, and helps you connect with your community. Here’s a step-by-step guide to get listed and optimized.

Key Takeaways

Google Maps is the #1 place visitors search for churches.
Setting up a Google Business Profile is free and easy.
Verification ensures you own and manage the listing.
Optimizing your profile with photos, service times, and reviews increases impact.
Keeping it updated builds trust and helps new people find your church.

Why Google Maps Matters for Your Church

From first-time visitors to families looking for a new community, Google Maps often provides the very first impression of your church. A complete, up-to-date listing ensures people can:

Find your location and directions.
See service times at a glance.
Read reviews from members and visitors.
Engage with your church before stepping through the doors.

Step 1: Create a Google Business Profile

Go to Google Business Profile.
Click “Manage Now” and sign in with a Google account.
Enter your church name (or click “Add your business” if it doesn’t appear).
Choose Church or Religious Organization as your category.

Step 2: Enter Your Church’s Location

Select “Yes” if you want people to visit your location.
Enter your address accurately.
If your church meets in multiple places, set up a service area.

Step 3: Add Contact Information

Include a phone number and website URL.
Double-check details so people can reach you easily.

Step 4: Verify Your Church’s Listing

Google requires verification before your profile goes live. Options may include:

Postcard by mail with a verification code.
Phone, text, or email (if available).
Enter the code in your Google Business dashboard.

Step 5: Optimize Your Church’s Google Profile

Once verified, add details that make your church welcoming and trustworthy:

Photos & videos → building exterior, services, events.
Service times → Sunday worship, midweek gatherings.
Description → mission, ministries, and what makes your church unique.
Reviews → encourage members to leave kind, authentic reviews.

Maintaining Your Church’s Google Maps Presence

Update service times and events regularly.
Post announcements about holidays or special gatherings.
Reply to reviews to show engagement and hospitality.

Adding your church to Google Maps is simple – but the impact is powerful. A complete listing helps new people find you, builds trust, and extends your ministry beyond the walls of your building.

👉 Need help managing your church’s digital presence – from maps to websites, giving, and member engagement? SteepleMate is here to help